Monthly Archives: November 2013

Book vs. e-book

bookUnexpectedly, overwhelming wave of the internet took away from us the experience of the smell and crispy pages of the book. Yes, we can still go to the libraries or find some bookstore in a 20 mile radius, but nothing seems the same. What’s left is the sense of nostalgia.

We changed the way we read, research and write since the internet became so prevalent. Hours spent in the local libraries almost magically have been substituted with the click of the search button.

Cyberspace allows us to browse through the books that are not in print anymore. It would be difficult to track down some titles, but thanks to the internet our research appetites can be easily fulfilled.

Now we should be able to say internet saves us a lot of time. Although, the statement seems to holds some contradictory message. When we are physically holding a book, we are focused; when we research online, we usually have multiple windows open.

All I’m saying here is that multitasking is not for everyone. Some can greatly benefit from the accessibility of the books online, some would need different approach in research.

The skeptic in me believes that the less books we have on our bookshelves, the less of the true researchers we are. Some processes are irreversible. One day we might miss that bookstore and library atmosphere.

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Filed under e-marketing

cell phone-arising star of e-marketing

Every business iscellphone constantly brainstorming for a new ways to reach out  the new customer. There are many ways of advertising. Each marketing method requires different approach to capture attention of the individuals.  We can find advertisement in papers, on TV, street billboards, buses, cars etc.. Interestingly, the power of internet has allowed marketing to settle in very comfortably, considering that the cost of online advertisements is relatively cheaper than TV option.

What’s even more important, it is the fact that internet activity has become almost everyone’s daily routine. Entrepreneurs has started to realize that potential customers spend more time online, looking for products or services. The interesting part of it is that the most common tool to access internet is cell phone, which seems to never leave the side of his/her owner.

When we watch movie or show on TV and commercial appears after 10 minutes of the show duration, the first thing we usually do is to get up to grab something to eat or to check the cell phone!

Cell phones abilities has expanded exponentially in such a short time. Businesses have to realize that maybe old fashion and expensive marketing methods can be easily replaced with more creative online ads, that thanks to the new generation cellphones can be reached anywhere and anytime.

Something to think about specially during holiday season, which generates the greatest sales profits.

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Filed under e-marketing, economics

Individual buyer vs. Investor

housingAccording to many reports housing market has been on a road to recovery since the catastrophic recession took place. That should put a smile on a face of any house owner since the value of their property finally reached the expected value. A good reason to boast and be proud again to be a home owner, but what about those who would like to grasp a dream of owning a house in a tangible way. To resolve this issue we need to digest a housing market.

We need to look who has a better leverage when it comes to buying property. It all boils down to the affordability. According to LA Times people who would like to purchase a house in the state of California would have to earn $89,170 annually, considering that their budget to spend would be around $433,940, which is the median price of the house on the current local market.

On the other hand, the areas of urban L.A.  are booming with private investors who are not shy to spend money on the new developments on a lucrative soil. LA Times reports that young crowd is the potential target on the investors agenda, who believe that they are willing to sacrifice outdoor space or so called backyards to have convenience of accessibility to nearest cafes, stores etc.

At the end of the day individual buyer is left with the choice of buying cheaper fixer upper or compromise on the space and go for the pricey trendy condo.  The pool of money available for investors is much deeper though, so the variety of choices are not burden on the major factors such as financing or credit score.

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November 8, 2013 · 8:53 am