cell phone-arising star of e-marketing

Every business iscellphone constantly brainstorming for a new ways to reach out  the new customer. There are many ways of advertising. Each marketing method requires different approach to capture attention of the individuals.  We can find advertisement in papers, on TV, street billboards, buses, cars etc.. Interestingly, the power of internet has allowed marketing to settle in very comfortably, considering that the cost of online advertisements is relatively cheaper than TV option.

What’s even more important, it is the fact that internet activity has become almost everyone’s daily routine. Entrepreneurs has started to realize that potential customers spend more time online, looking for products or services. The interesting part of it is that the most common tool to access internet is cell phone, which seems to never leave the side of his/her owner.

When we watch movie or show on TV and commercial appears after 10 minutes of the show duration, the first thing we usually do is to get up to grab something to eat or to check the cell phone!

Cell phones abilities has expanded exponentially in such a short time. Businesses have to realize that maybe old fashion and expensive marketing methods can be easily replaced with more creative online ads, that thanks to the new generation cellphones can be reached anywhere and anytime.

Something to think about specially during holiday season, which generates the greatest sales profits.

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Filed under e-marketing, economics

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