Category Archives: e-marketing

Book vs. e-book

bookUnexpectedly, overwhelming wave of the internet took away from us the experience of the smell and crispy pages of the book. Yes, we can still go to the libraries or find some bookstore in a 20 mile radius, but nothing seems the same. What’s left is the sense of nostalgia.

We changed the way we read, research and write since the internet became so prevalent. Hours spent in the local libraries almost magically have been substituted with the click of the search button.

Cyberspace allows us to browse through the books that are not in print anymore. It would be difficult to track down some titles, but thanks to the internet our research appetites can be easily fulfilled.

Now we should be able to say internet saves us a lot of time. Although, the statement seems to holds some contradictory message. When we are physically holding a book, we are focused; when we research online, we usually have multiple windows open.

All I’m saying here is that multitasking is not for everyone. Some can greatly benefit from the accessibility of the books online, some would need different approach in research.

The skeptic in me believes that the less books we have on our bookshelves, the less of the true researchers we are. Some processes are irreversible. One day we might miss that bookstore and library atmosphere.

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cell phone-arising star of e-marketing

Every business iscellphone constantly brainstorming for a new ways to reach out  the new customer. There are many ways of advertising. Each marketing method requires different approach to capture attention of the individuals.  We can find advertisement in papers, on TV, street billboards, buses, cars etc.. Interestingly, the power of internet has allowed marketing to settle in very comfortably, considering that the cost of online advertisements is relatively cheaper than TV option.

What’s even more important, it is the fact that internet activity has become almost everyone’s daily routine. Entrepreneurs has started to realize that potential customers spend more time online, looking for products or services. The interesting part of it is that the most common tool to access internet is cell phone, which seems to never leave the side of his/her owner.

When we watch movie or show on TV and commercial appears after 10 minutes of the show duration, the first thing we usually do is to get up to grab something to eat or to check the cell phone!

Cell phones abilities has expanded exponentially in such a short time. Businesses have to realize that maybe old fashion and expensive marketing methods can be easily replaced with more creative online ads, that thanks to the new generation cellphones can be reached anywhere and anytime.

Something to think about specially during holiday season, which generates the greatest sales profits.

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