Tag Archives: commercials

Recognition under one condition

loudWhen you turn on TV or browse the internet, the first common theme is about recognition. Every business wants to be visible, every person craves validation. The question remains as how we accomplish our recognition, which lately becomes for many as a perplexing endeavor.

We have to admit recognition becomes our daily chore. If you own a company, you want to attract as many customers as possible. If you want to become popular you have to make yourself visible. If you want to have friends you have to somehow find a common ground with others.

Let me explain something here. For some reasons nowadays, in order to achieve all those things mentioned above, you have to be LOUD, ENERGETIC, OUTGOING, CONFIDENT. In other words, there is no room for introverts anymore. Timid means weak.

And that makes me wonder. If everyone was an Alpha Person, people would never be able to get along, businesses wouldn’t be able to conduct their team efforts.

It is all about setting the right standards accordingly to each person. The advertisement world is full of loud commercials, where you can be the winner under certain conditions. You can be successful only if you are:

  •  confident
  • energetic
  •  fast
  • efficient
  • …..and of course lose weight

I believe everyone is talented, just not in the same manner. We can’t evaluate people based on their personalities. Timid people can contribute to the society as well.  Introverts are essential to bring balance into the world.

Don’t we crave for talented people with integrity. If we ask everyone to be certain way,  it means we ask some of them to pretend and be fake. Let’s not mold people accordingly to the current fashion.  Let everyone embrace their talents based on their abilities not the stereotypes. That way we let people utilize their whole potential, without changing who they really are.

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Filed under sociology

cell phone-arising star of e-marketing

Every business iscellphone constantly brainstorming for a new ways to reach out  the new customer. There are many ways of advertising. Each marketing method requires different approach to capture attention of the individuals.  We can find advertisement in papers, on TV, street billboards, buses, cars etc.. Interestingly, the power of internet has allowed marketing to settle in very comfortably, considering that the cost of online advertisements is relatively cheaper than TV option.

What’s even more important, it is the fact that internet activity has become almost everyone’s daily routine. Entrepreneurs has started to realize that potential customers spend more time online, looking for products or services. The interesting part of it is that the most common tool to access internet is cell phone, which seems to never leave the side of his/her owner.

When we watch movie or show on TV and commercial appears after 10 minutes of the show duration, the first thing we usually do is to get up to grab something to eat or to check the cell phone!

Cell phones abilities has expanded exponentially in such a short time. Businesses have to realize that maybe old fashion and expensive marketing methods can be easily replaced with more creative online ads, that thanks to the new generation cellphones can be reached anywhere and anytime.

Something to think about specially during holiday season, which generates the greatest sales profits.

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Filed under e-marketing, economics