Tag Archives: internet

Research: Conventional vs. convenient

searchAs times goes by the conventional research fades away gracefully left  in a dust by rapidly expanding convenient way of online research.

How many people still go to the library and get lost in an alley filled with books? Going to libraries became such an inconvenience since internet  settled in into our busy lives. When you need the answer all you have to do is to locate your nearest tech device such as smart phone or laptop and you are just one click away from finding some kind of answer. The question remains regarding accuracy of the solutions you are given at the moment of your online research. Do you check only the websites that appear on the first page? What criteria are you utilizing when performing online search?

How do you know which website carries the most precise answer? Maybe convenience of internet makes us a little bit lazy  and we could easily get trapped when not paying attention to the source that provides the information.

I believe internet can be a great source when it comes to research. We just can’t forget that convenience does not mean we don’t have to put an effort to look deeper and spend countless hours on finding the answers, the same way as we used to spend many hours in the libraries searching through pages of different books.

Undeniably, our research methods have changed, but the core of analysis should stay untouched.  Let’s not forget that SEO- Search Engine Optimization is not as straight forward as Library’s Catalog.

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Filed under sociology

cell phone-arising star of e-marketing

Every business iscellphone constantly brainstorming for a new ways to reach out  the new customer. There are many ways of advertising. Each marketing method requires different approach to capture attention of the individuals.  We can find advertisement in papers, on TV, street billboards, buses, cars etc.. Interestingly, the power of internet has allowed marketing to settle in very comfortably, considering that the cost of online advertisements is relatively cheaper than TV option.

What’s even more important, it is the fact that internet activity has become almost everyone’s daily routine. Entrepreneurs has started to realize that potential customers spend more time online, looking for products or services. The interesting part of it is that the most common tool to access internet is cell phone, which seems to never leave the side of his/her owner.

When we watch movie or show on TV and commercial appears after 10 minutes of the show duration, the first thing we usually do is to get up to grab something to eat or to check the cell phone!

Cell phones abilities has expanded exponentially in such a short time. Businesses have to realize that maybe old fashion and expensive marketing methods can be easily replaced with more creative online ads, that thanks to the new generation cellphones can be reached anywhere and anytime.

Something to think about specially during holiday season, which generates the greatest sales profits.

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Filed under e-marketing, economics